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More than just Fashion Shows 2024

Get ready for an unforgettable evening of style, sparkles and support at The Norfolk Showground Events Arena this October! We're thrilled to invite you to our 9th bi-annual ‘More than Just Fashion’ Show, where fashion meets fundraising. In honour of Breast Cancer Awareness Month, 25 amazing models, each at different stages of their breast cancer journey, will light up the runway proving with confidence and style that they are unstoppable. Our models will be styled head to toe in fabulous looks from independents such as Becky Greenfield showcasing ‘Elora’ and ‘We are Two’ and big-name brands the likes of ‘M&S’, ‘John Lewis’ and ‘Scarlet’ to name just a few!

The show is produced by the wonderful Production Bureau, choreographed by Stephen Knights and will be presented this year again by Chris Page and Sascha Williams from ITV. Chris Bailey is our charismatic voice from above and all our models will be fully glammed by hair & makeup students from City College Norwich.

This is truly their moment to shine, and inspirational event you won’t want to miss!

Event information
Doors Open 6:45pm
It’s Show Time! 7:30pm

Mid show interval (time to grab a drink, check out our stall holders, get snapping in our photo booth and don’t forget your raffle tickets!)

Show ends (approx.) 10:30pm

Age Restriction: Over 14s only, under 18s must be accompanied by an adult.

Free parking at event. Postcode for Sat Nav: NR5 0TP

Entry to the venue will be from the main carpark opposite the Premier Inn Hotel.

Standard Tickets (still fab!)

These tickets are anything but standard! Each ticket includes a welcome drink, access to our stall holders, photo booth, networking and of course the main event itself. Admission from at 6:45pm.

Please note that standard tickets are unallocated seating.

VIP Tickets

Treat yourself to extra! Enjoy early entry to the event with admission from 6:30pm and skip out on those pesky queues with our VIP guest list. Choose your preferred seats to secure the best views and make the show truly unforgettable. As our VIP, you'll be welcomed with a drink and canapés plus access to our VIP area pre-show and during the interval. You’ll receive a goody bag full of treats from local brands plus a free show programme detailing the nights event.

We will do our best to keep things as stated but these are subject to change.

If you have any accessibility questions or requirements, please do contact us at info@keepingabreast.org.uk.


Please note: All our tickets for this year’s event will be exclusively online from 9am on Sunday 30th June. Once they’re gone, THEY’RE GONE – so don’t hesitate. All tickets are non-refundable and non-transferable. One ticket admits one person only. At Keeping Abreast we are striving to be as ecofriendly as possible, therefore all tickets will be sent and managed digitally.

About Keeping Abreast

Keeping Abreast was established in September 2007 by two breast cancer patients and their Breast Reconstruction nurse specialist. Anna, Beverley and Ruth, who saw a need for peer-to-peer support throughout their treatment and recovery. Fast forward to today and we now have over 200+ nationwide volunteers, 8 national face-to-face support groups, 3 outreach groups, daily telephone support lines and a host of online resources including our incredible patient videos depicting breast reconstruction results from various types of surgeries. Our ability to support patients and their families relies on the generosity of our incredible volunteers and fundraisers. We aim to tailor everything we do to be personal to every person to ensure we can give the best possible information, advice and support to those who need us.

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